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Lifecycle Marketing Manager

Miles

Miles

Marketing & Communications
California, USA
Posted on Thursday, April 18, 2024

Miles is a universal rewards app similar to a frequent flyer program but for all forms of transportation. Miles delivers value for every mile traveled, across every mode of travel, anywhere in the world. Whether by car (as a driver, passenger, or rideshare), plane, train, subway, bus, boat, bicycle, or on foot, the Miles app effortlessly awards users’ travel - regardless of where their journey takes them. Miles can be saved or redeemed at any time - for cash from PayPal or gift cards from amazing brands such as Amazon, Starbucks, Subway, AMC, Burger King, ULTA Beauty, and many more.

Miles is a Silicon Valley-based startup (having raised $28Mn) with backing from prominent VCs (Porsche, Scrum, JetBlue, Translink, Liil, Urban Us, Sony, Panasonic, and many more). Join the Miles family and be part of this revolutionary program!

Miles is looking for an outstanding Lifecycle Marketing Manager. Our ideal candidate is a creative, data-driven, go-getter who can develop and execute journey flows and initiatives to drive higher engagement and retention within our user base. They should be a strategic thinker with a love for crafting a positive user experience. You will work cross-functionally to create a remarkable user experience by turning data into actionable insights that increase engagement, retention, and revenue.

Responsibilities

  • Build our lifecycle marketing strategy to deliver on engagement, retention, and LTV across multiple touchpoints and channels such as email, push in-app notifications, and SMS.
  • Create, monitor, and optimize complex automated user engagement journeys across all platforms of communication. User flows should include triggers with various content to drive engagement and retention.
  • Utilize data and A/B test results to improve campaign performance and provide meaningful recommendations for the team to act on.
  • Explore and experiment with new segments; understand where users come from, what motivates them, previous patterns, and how they can continue to be engaged.
  • Actively monitor, communicate, and take action on improving the performance of overall email marketing programs.
  • Monitor user quality on an ongoing basis.
  • Be our email guru. Work with the team to incorporate best practices into all planning, decisions, and execution – from creative to user targeting segmentation.
  • Manage day-to-day operations of email copywriting, QA, and optimization of lifecycle marketing campaigns.