Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Job Purpose

• Support activation manager to design and implement hyper –localized activation program to support aggressive share gain in open market
• Understand customer insight & CIP strategy; Elevating Brand workshop offer to enhance customer loyalty
• Work closely with the sales team to ensure smooth landing of assigned program

Key Accountabilities

• Support IWS opportunity market activation plan development and implementation
• Support branded workshop offer execution and BM/POSM delivery.
• Establish standardized criteria for evaluating investment metrics.
• Support Branded workshop offer implementation and lead the clear review cycle with sales and ce&o team.
• Improve efficiency of ASP spending and coordinate cross PCO channel to ensure monthly phasing delivery.

Requirements

Educational background

• University degree in Marketing or related discipline
• MBA or equivalent post graduate degree desirable

Experience

• Significant business experience in trade Marketing Activation with a strong track record of delivery spanning operational and strategic roles.
• Experience on channel offer, 4P integration.
• Innovative thinking
• Strong interpersonal and communication skills
• Experience of working in a matrix organization with complex interfaces
• Strong networking skills, both inside and outside the business
• A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions

Why join us?

· At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!

· We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.